Why Insight-Driven Startups Succeed, and How You Can Do Too

Works Even for First-Time Startup Founders

Melinda Elmborg

From the desk of Melinda Elmborg

Paris, France.

Hey Startup Founders!

 

Does this sound like you?

  • I want to disrupt my industry and build a startup that can change the world
  • I hate feeling like I’m wasting my time
  • Doing manual admin is not my thing, I want to automate my business
  • Time is short, so I want to avoid any potential mistakes and losing my valuable time
  • I know I should make data-driven decisions but I feel overwhelmed and I don’t know where to start
  • To get insight from the company’s data, we’ll need to hire a data scientist, which no way we can afford right now!
  • Fundraising is such a lengthy and annoying process, I wish it could be easier to find investors who believe in our startup!

If so, you are NOT alone!

 

A lot of the startup founders I coach struggle to put their data to use, which will help them grow faster and attract investors.

 

Often they ask me…

 

Which metrics should I measure to drive growth?

 

Where do I get the data from, so I can learn valuable insights about my users?

 

What benchmarks should I use to know where I can improve?

 

AND most importantly...

How can I turn our startup’s data into insight that will make us grow faster?

 

... without it taking up weeks and weeks of our team’s valuable time!

 

Well, the solution to ALL these questions is here in this very letter.

 

But first, you NEED to hear this.

 

All the data you need to make insight-driven and fact-based decisions to move your business forward is already available on your servers.

 

What you need are two things:

 

1. A proven, quick to implement,  and flexible system that brings you the insight you need about your users.

 

2. Understand how your metrics are connected so you can turn on your insight-driven mindset.

 

If you’re making decisions based on what you THINK your users need, and not based on what you know from data, you don’t have this system nor mindset...

 

Because here’s the truth…

Your startup will be way more successful when you base business decisions on insight about your users…

With a system and mindset like this, you’ll no longer feel overwhelmed when trying to turn data into actionable insights that will drive growth in your business.

 

Instead you’ll…

 

Understand how your team’s actions lead to your startup’s performance

Achieve predictable growth

Attract your dream investors that respect you as a founder and believe in your business

 

An effective system and mindset can get even the most inexperienced entrepreneur to make his or her startup grow in rocket speed!

 

This isn’t about obsessing about abstract numbers and make crazy calculations…

 

It’s about getting to know your users so you can make the right decisions to grow your business!

The proven and flexible system that your startup needs to grow faster

The key to success among startups is to know your users and act on their feedback and behavior.

 

But that is completely impossible, if you don’t even know what your users are doing on your platform?

 

Do you know how many have placed an order, uploaded a photo or sent a message? Or whatever users do on your platform.

 

If you don’t have instant access to these numbers, you will not be able to act on your users’ behavior.

 

After working with many tech startups, I have tested many different tools for helping them understand their user data.

 

I have found one tool, that has passed my very high standards on a software.

 

Again and again I’ve seen startup founders succeed with this tool.


It is called Klipfolio, and it’s a proven and flexible tool that works great for startups! It lets you manage, analyze and visualize your data automatically, all in ONE place. Moreover, it's cheap! Isn’t that like magic?

 

Here is why you DON’T want to do this on your own…

Getting user data is a big mess, and is usually spread out over different systems and tools.

 

Just think for a second, all the touchpoints you have with your users that you need to track...

 

They first hear about you on Facebook, or they click on your Adwords link.

 

Then your users go to your website that is tracked by Google Analytics.

 

Or do you have a sales person who reaches out to potential customers? Their interactions are probably tracked in a CRM.

 

Finally, they get onto your platform and use your product, that you might track with Google Analytics, Mixpanel, Firebase, Amplitude or any other product tool.

 

Then of course you have a bunch of data in your own backend.  

 

The list quickly becomes long and overwhelming...

 

Imagine the time that you and your tech team will spend to understand how they are connected.

 

Then the time you’ll spend figuring out which API and SQL queries to use to get the data where you can access it…

 

Finally, you need to trial and error to identify the charts and dashboards that your team needs or your potential investors want to see.

 

Honestly, the first time I set up Klipfolio for a startup, it took me 2 months!! Luckily, I’ve done it many times now. I have created a library of proven templates that I want to make available for you.

 

Instead of wasting your time figuring out API, SQL, charts etc when you don’t have to, you should use it for something more valuable… For example focus on serving your users.

 

Or maybe you could finally take some valuable time off while Klipfolio is working for you?

The secret behind successful startups…

Have you ever opened up Google Analytics, and felt completely lost? You are not alone! I was exactly in your shoes…

 

Because having the numbers is simply not enough.

 

Understanding your users through metrics should be an exciting experience. I know that you think I sound crazy now… How can data be interesting?!?

 

Well, if you know how your metrics are connected and how you can use them to achieve your high set growth goals, it becomes exciting!

 

I’m talking about the insight-driven mindset. It means that you can read your metrics, know what they mean and translate them to actions you should take.

 

Then you’ll take actions that will get you to your growth goals.

When you have the insight-driven mindset turned ON, getting your business to move forward will be so much easier.

 

Because you will be able to see which metrics that need your attention for you to drastically improve your key metrics such as retention and customer lifetime value.

 

Just look at how insight-driven the European unicorn startup Zalando was to grow fast:

“To ensure a strong return on investment and performance we were extremely data-driven. Compared to other companies, both corporates and many startups at the time, we tracked every euro we spent and continuously looked at metrics like CLV to CAC ratio, CRR (Cost Revenue Ratio per channel and advertising partner), individual RFM scores per customer (Recency, Frequency, Monetization), and many more. This helped us to stay oriented towards growth and healthy customer acquisition metrics

 

Christian Meermann,

CMO @Zalando 2010-2013,

Today Partner @Cherry Ventures

 

Or just look at what the Linkedin co-founder says about the importance about being insight-driven:

Data is the lifeblood of decision making for any company, but it is particularly fundamental if it informs the design of your product, or if acquisition marketing is your key distribution strategy. You’re already dealing with your fair share of unknowns as your company grows at a breakneck pace, so it makes sense to seek certainty whenever you can.”

 

Reid Hoffman, co-founder @Linkedin

 

 

What if I told you that this could be your reality...

 

In a matter of WEEKS, instead of months, or years from now?

 

Which is what happened for one of the previous participants I worked with:

We tried many consultants and tools but we did not get it to work and the insights were missed. I’m glad we trusted Melinda from Action Metrics to help us figure out our user data. We would never have managed without and especially not this fast. Finally, we have all our metrics in order and accessible so we can make decisions based on them. We know our lifetime value, customer acquisions costs, cohorts, funnels etc. It feels great to be able to make decisions with confidence, instead of guessing! This will make our business move so much faster!

 

Robin Rendahl, CEO and co-founder @Gastrofy

 

You don't first have to make all the mistakes in the book to finally build a business like that...

 

In fact, in just a couple months from now, you could be saying...

 

I never expected to have our business move forward so easily, so quickly. This is THE BEST decision I ever made!”

 

All thanks to a powerful system and an insight-driven mindset.

 

Because guess what,

This could be your defining moment of 2019

I’ve doubled down on my mission to help startup founders become insight driven this year…

 

And I’ve put together a complete program that covers all that you need to get you on track to exponential growth.

 

As an insight-driven startup, you will excel in acquiring customers, excel in user retention and excel in fundraising.

 

And I can’t WAIT to share it with you!

Introducing the Insight Project...

The coaching program that will accelerate the growth of YOUR startup…

 

So you can start making insight-driven decisions in a matter of WEEKS, instead of slaving away for months (or even years).

 

This is the new and unique 6-week coaching program that exists that truly helps you turn data into action and growth!

 

This is NOT another online course.

 

This is NOT about giving you information…

 

And this is NOT about leaving it up to you to figure out how to implement an insight-driven system and mindset on your own.

Because The Insight Project is your opportunity to be mentored closely by an insight-driven expert…

Zero guesswork required.

 

All the templates are ready for you to implement, and we deploy them and turn on your insight-driven mindset together!

How does The Insight Project work?

Over 6 weeks you’ll have access to an exclusive portal…

 

You'll have direct access to me, week by week....

 

As we implement your automated insight-driven system and build up your successful startup mindset.

 

The Insight Project is a compilation of years spent with 200+ startups helping many teams implement their automated insight-driven systems.

 

All boiled down into a simple, but powerful project inside a world class training program.

 

During our 6 weeks together, you will discover how to:

✅ Find out however you actually have achieved product-market fit, so you can profitably scale with confidence.

Identify your user’s journey and the tracking you need.

Craft your Metrics Tree - your unique set of metrics that drive your company’s growth.

✅ Get real-time access to the investor’s favorite KPI, the Customer Lifetime Value and Acquisition Cost ratio.
Master your user retention - to understand if users love your product

Get more super users and decrease your churn

✅ Discover your funnels, and identify where your users are dropping off

Build actionable dashboards that can go directly up on the walls in your office

 

These are proven, real world strategies that can get your startup to exponential growth… FAST!

 

And, don’t forget - you’re not doing this alone.

 

We’ll meet weekly through 1-on-1 coaching sessions, where I’ll be hands-on and guarantee your progress.

 

You won’t find an offer like this ANYWHERE else!

 

Now, let’s dive into exactly what you’re getting with The Insight Project…

Module 1 - Find Product-Market Fit

  • Take my Product-Market Fit audit, to get the honest opinion from your users to validate that you are ready for scale

  • Why startups who have found Product-Market Fit succeed and other don’t

  • How to eliminate overwhelm and create structure in your Insight Strategy to go from newbie to a master in insight-driven entrepreneurship

Module 2 - Track the Valuable Data

  • Take my Product-Market Fit audit, to get the honest opinion from your users to validate that you are ready for scale

  • Why startups who have found Product-Market Fit succeed and other don’t

  • How to eliminate overwhelm and create structure in your Insight Strategy to go from newbie to a master in insight-driven entrepreneurship

Module 3 - The Metrics Tree, Understand the Mechanics behind your Growth

  • Understand the difference between leading and lagging metrics, and why you need both

  • We will define your objectiveas, and make them measurable

  • By doing the exercise of the metrics tree, you’ll uncover all your important metrics that drive your growth

  • You will build your automated metrics tree in Klipfolio with video instructions and templates

Module 4 - Understand your Customers' Lifetime Value

  • Learn what metrics to use for the customers' lifetime value based on your business model and why this KPI is so important for your business 

  • Calculate your Lifetime Value with video instructions and my unique template 

  • Get access to your Customer Acquisition Cost in real time, and learn how it should be combined with your LTV

Module 5 - Cohorts

  • Learn why cohorts are crazy popular among insight-driven startups and investors

  • Define what activities to track in your cohorts for maximum insight

  • Build your cohorts through my easy template that you copy and paste to instantly get your cohorts up and running

Module 6 - Learn from Super Users and Avoid High-Risk Churn Users

  • Why you need Super Users to reach your growth goal

  • How to define which of your users are Super User

  • How to monitor B2B customers in Klipfolio to avoid churn

Plus two insanely exciting bonus modules:

BONUS Module - Funnels

  • Craft your very own powerful funnels

  • Get real-time access to your funnel metrics

  • Identify where your users drop-off and leave you, so you can take action that will lead to results!

  • Craft your very own powerful funnels

BONUS Module - Investor Magnet KPIs

  • Discover the exact KPIs and charts that show off the potential of your startup’s future

  • Access my KPI deck template, showing exactly the numbers that investors want to see

  • Craft the story that reveals your insight-driven mindset to investors, making them fighting to invest in you!

But Wait…There’s SO MUCH MORE!

This program is SO MUCH MORE than training videos because here’s an alarming fact…

 

With a traditional online video training course, only 1% of customers will actually finish watching all the videos!?

 

Then, even LESS than that will implement what they learn and go on to see results.

 

That’s crazy!

 

And I REFUSE to let that be the statistics for The Insight Project.

 

That's why this isn't simply an online course, showing you how to turn your data into growth...

 

But an intimate, exclusive individual coaching program unlike anything I've offered before.

 

I’m here to hold you accountable, and make sure that your startup truly becomes insight-driven and make the right decisions so you can achieve exponential growth.

 

This is why I believe The Insight Project is better than any other business program you see on the internet today.

 

No exaggeration.

 

Every week during 6 weeks, we’ll meet in an individual video call. During that time:

 

We’ll customize the templates for your unique business.

 

I’ll help you analyze your results, tying your actions to your performance.

 

AND you’ll get my personal feedback on your metrics so you can find out where you can improve.

AND Klipfolio 50% off

As I’ve been spending hours in Klipfolio, and I’ve now become best friends with the sales team.

 

Therefore, I have a special deal to offer the startups that join me inside the Insight Project.

 

As a member, you get the Klipfolio Grow Plan with an unlimited number of users, 20 dashboards + a lot of other extra features worth $990 per year for only $490!

"How do I know if The Insight Project is for me?"

This intensive coaching program isn’t for everyone...

 

I ONLY want to work with startup founders or executives who are SERIOUS about their business and the impact they want to make.

 

Please read the qualifications below carefully, and only join if you are a good fit for this program…

 

The Insight Project Is NOT For You If...

- You’re looking for a ‶get rich quick scheme″ - where after a few weeks of pushing buttons, you’ll be a millionaire and can retire on the beach.

 

- You LOVE making excuses, complaining, and blaming others for not having the results you want thus far. Plus, you’re unwilling to take a look at your own actions.

 

- You don’t listen to constructive feedback on what changes you need to make to succeed with your business. You’d rather be told you’re already doing everything perfectly.

 

- You already have a powerful insight-driven system set up in your startup that shows you unique  metrics that make it obvious for you what actions to take to generate growth.

The Insight Project Is For You If...

- You’re an Action Taker, and you’d rather get stuff done than make excuses about why you can’t.

 

- You’re ready and willing to get your data out of your servers and discover the valuable metrics that your team can take action on! I’ll show you how! :)

 

- You have a digital product that generates consumption data, in other words you have a platform where users visit or click around in some way.

 

- You want to set up your business the right way from the start—OR you know the way you’re doing it now isn’t getting you the results you want…and you’re willing to strip it back to basics with a fresh strategy.

 

- You’re sick of piece milling together info you find for free on the internet, and you’re ready for a PROVEN SYSTEM that will get you to faster growth!

So if this sounds like you...

Then I'm offering you an opportunity to spend 6 intimate weeks with me...

 

To unpack the same strategies and tactics that have made lots of startups succeed before you...

 

So there's literally nothing standing in between YOU...

 

And a startup that grows exponentially!  

 

Even if The Insight Project only increases your growth rate with 30 %, the compounding increase and your ROI is still HUGE!

 

And that’s a worse case scenario…

 

The best case scenario is that you use The Insight Project to completely switch to an insight-driven mindset focused on growth

 

Which can allow you to grow like a previous startup of the Insight Project, achieving a more than 5x growth year on year:

 

I think I know the next question on your mind, so it's about time I answered it.

What's your investment to join The Insight Project?

Let me ask you this…

 

If you had the strategy, tools, and support to TRANSFORM your business from where it is now to making insight-driven and fact-based decisions that will lead you to growth…

 

And attracting your dream investors as a result…

 

What would that be worth to you?

 

Because if we add up the value of your lifetime access to the 6 modules mentioned above…
 

PLUS the weekly individual coaching calls…

 

AND my library of powerful charts in Klipfolio that will give you real-time access to your most important metrics...

 

Not to mention 50 % off Klipfolio (worth $500) and the investor-magnet deck that could potentially land you a big investment round…

 

The Insight Project coaching program is valued at $9 741.

 

The Insight Project isn't cheap…

I do want to ask you though...

Imagine if you would try and do this on your own. You’ll probably block out the time of one of your developers two full months to have time to figure out all the details.

 

If you pay your developer $5k per month, you’re directly at 10k, and you don’t even know if you’ll be happy with the results!

 

I recommend you to have your developers spending time on doing what they do best, developing killer products and features for your customers instead...

 

Moreover, would it be worth $9k for a system that will lead your startup to success year after year? Until you can either IPO or sell your business for millions or billions.

 

That would get you to grow to truly disrupt your industry and change the world as we know it.

 

That would make it easy for you to raise an A-round, B-round, C-round…

 

And/or get you to profitability faster so you can get the relief from not depending on investors

 

But, since I know that a startup budget is tight and I truly want you to succeed by becoming an insight-driven startup, I won’t charge you the $9 741 to join me inside The Insight Project. However, I must warn you:

You can get your hands on the Insight Project for MUCH less

I'm not going to sugarcoat things and say this is going to be affordable for everyone.

 

It isn't.

 

Nor is it the right program for every startup, either.

 

After all, you won’t only be getting access to a library of templates to build up your real-time and automatic insight-driven system…

 

You’ll also get 1-on-1 coaching with me, an expert who has helped many startup founders just like YOU to achieve their growth goals!

 

If you have read to this point, chances are you already know for yourself that this program is what you have been waiting for…

 

…and what your business needs right now.

 

So if you're serious about achieving exponential growth with your data, then jump on your complimentary coaching session before it’s too late.

 

To help you really understand the value of the Insight Project, I would like to offer you a complimentary coaching call. 

 

Then we'll be able to meet for the first time, and you can make an informed choice.

Here's the catch...

 

By now you know that this program isn’t just a bunch of training videos…

 

I’ll be your hand‐holding mentor guiding you every step of the way.

 

To make sure that you have the absolute BEST CHANCE of achieving exponential growth, and building the startup of your dreams.

 

Because my time is limited though, I can only accept 5 participants per month.

 

When all 5 spots are filled for the month, this page will be taken down until I’m ready for the next group of members.

 

However, I know that signing up to a 6 week online program, is a big step. And I understand that we don’t yet know each other.

 

Since you’ve taken action and you read this now, I want to help you realize the value of the Insight Project. This is kind of crazy, but I would like to offer you a complimentary coaching call.

 

My time is valued at 297 € per hour, but I’m ready to offer this for free. So you can get a feel for the Insight Project and what we would be able to achieve together.

So, will you let me help make this your defining moment of 2019?

I know you can do this.

 

And I want to show you how.

 

Drawing a line in the sand, and committing to becoming an insight-driven startup, making fact-based decisions has changed the outcome of many startups before you.

 

The fact that you’ve read this far tells me that you’re ready for a change, and you need it to happen FAST.

 

I can’t tell you the time and effort I wasted in my early days of working with data thinking I needed to figure everything out on my own.

 

But I can tell you it led to costly mistakes, hair‐pulling frustration, and looooong 18‐hour work days trying to piece mill everything together.

 

I don’t want that for you!

 

This program is your BEST opportunity to create a insight-driven system to support your business decisions FAST—without the guesswork or overwhelm.

 

And I’ve done my best to make this a no‐brainer offer for you.

 

You can make your investment in the program back (and more!) after freeing up you and your tech team’s time.

 

What’s more likely, though, is that you show up for the video training, take advantage of the coaching calls, and watch your business SKYROCKET!

 

Not to mention, learning the insight-driven mindset with focus on growth, will serve you in your entrepreneurial career for LIFE!

The only think left is your decision to act...

This could be YOUR moment that you look back on in a few months, a year, or a decade and say:

 

That was the moment that changed my future forever.

 

Click the big button below and join us.

 

But remember, this opportunity won't be available for long, it is only for 5 members per month.

 

So don't let this opportunity slip you by...

 

I can’t wait to serve you, and watch your business grow!

 

The number of complementary coaching calls I offer is limited.

 

Once those spots are gone they’re gone, I won’t be able to help you after that. So don’t take any chances and schedule it now by clicking below.

Best,

Melinda

 

P.S. In case you’re like me who just skips straight to the bottom of any letter…

 

Here’s the deal:

 

I've just released a brand new 6-week coaching program, EXCLUSIVELY for 5 Action Takers per month.

 

It’s called the Insight Project and I’m going to tell you all about it in a second…

 

But first…

 

There are too many startup founders out there feeling like they are swimming in a sea of data... without it giving them any insight that they can act on!

 

All the data you need to make insight-driven and fact-based decisions to serve your users is already available on your servers. All you need is:

 

1. A proven, quick to implement,  and flexible system that brings you the insight you need about your users.

2. Understand how your metrics are connected so you can turn on your insight-driven mindset

 

If you’re making decisions based on what you THINK your users need, and not based on what you know from data, you don’t have this system nor mindset...

 

Because here’s the truth…

 

Your startup will be way more successful when you base business decisions on insight about your users…

 

When startups have done that before, it has taken them to exponential growth. Just look at examples like, Zalando, Linkedin, Airbnb and Facebook.

 

They speak about the importance of user data and metrics all the time!

 

If you want this for your business, I have some good news.

 

I’ve doubled down on my mission to help startup founders become insight driven this year…

 

Introducing the Insight Project...

The coaching program that will accelerate the growth of YOUR startup…

 

So you can start making insight-driven decisions in a matter of WEEKS, instead of slaving away for months (or even years).

 

This is the new and unique 6-week coaching program that exists that truly helps you turn data into action and growth!

 

This is NOT another online course.

 

This is NOT about giving you information…

 

And this is NOT about leaving it up to you to figure out how to implement an insight-driven system and mindset on your own.

 

Over 6 weeks you’ll have access to an exclusive portal…

 

You'll have direct access to me, week by week....

 

As we implement your automated insight-driven system and build up your successful startup mindset.

 

The Insight Project is a compilation of years spent with 200+ startups helping many teams implement their automated insight-driven systems.

 

All boiled down into a simple, but powerful project inside a world class training program.

 

During our 6 weeks together, you will discover how to:

✅ Find out however you actually have achieved product-market fit, so you can profitably scale with confidence.

Identify your user’s journey and the tracking you need.

Craft your Metrics Tree - your unique set of metrics that drive your company’s growth.

Get real-time access to the investor’s favorite KPI, the Customer Lifetime Value and Acquisition Cost ratio.

Master your user retention - to understand if users love your product

Get more super users and decrease your churn

Discover your funnels, and identify where your users are dropping off

Build actionable dashboards that can go directly up on the walls in your office

 

These are proven, real world strategies that can get your startup to exponential growth…FAST!

 

And, don’t forget - you’re not doing this alone.

 

We’ll meet weekly through 1-on-1 coaching sessions, where I’ll be hands-on and guarantee your progress.

 

Moreover, you’ll get access to my unique library of charts and dashboards that make your team take action. AND you’ll receive access to a generous 50 % discount for your Klipfolio account.

 

What's your investment to join The Insight Project?

 

The Insight Project coaching program is valued at $9 741.

 

But I’m not going to make you pay that…

 

I do want to ask you though…

 

Would it be worth $9k for a system that will lead your startup to success year after year? Until you can either IPO or sell your business for millions or billions.

 

You can get your hands on The Insight Project for MUCH less

 

You can get everything inside the Insight Project for 2 997 USD or 2 497 euros!

 

The only thing left Is your decision to act...

 

This could be YOUR moment that you look back on in a few months, a year, or a decade and say:

 

That was the moment that changed my future forever.

 

However, I know that signing up to a 6 week online program, is a big step. And I understand that we don’t yet know each other.

 

Since you’ve taken action and you read this now, I want to help you realize the value of the Insight Project. This is kind of crazy, but I would like to offer you a complimentary coaching call.

 

My time is valued at 297 € per hour, but I’m ready to offer this for free. So you can get a feel for the Insight Project and what we would be able to achieve together.

 

But remember, this opportunity won't be available for long, since I only have a few spots free in my schedule. And when those spots are gone, they're gone...

 

So don't let this opportunity slip you by...

 

I can’t wait to serve you, and watch your business grow!

If you’ve got to this point in this letter and are still sitting on the fence…

 

 

That’s okay :)

 

Maybe you need to see some proof of other Action Takers who have used this program to get great results…

 

Check out what some of my members have to say about it:

 

"This has been a mind-blowing experience! This is a MUST for all digital or SaaS-startups!"

Tobias Rydell

CEO and co-founder of CE Check

"She allowed us to make a big progress in a short time. Thank you Melinda!"

Solange Arnaud

CEO and founder of Medoucine

"Action Metrics was instrumental in our process of becoming a data-driven business. Following the project, we started to have more data-based discussions rather than opinion based discussions. It has helped us to alter the mindset and the mentality of the company culture, making the probability of our overall success higher."

Mikkel Steen

CEO and co-founder of Artboost


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